AARP ‘We Thrive Together’ BHM Campaign

In 2022, I spearheaded AARP's acclaimed Black History Month campaign, 'We Thrive Together,' honored with an ANA Award Shortlist. Despite COVID-19's disproportionate impact, Black excellence shone through. Focusing on Health and Wellness, we celebrated community resilience, spotlighting those who uplifted, inspired, and empowered within their neighborhoods.

ROLE: Art direction, concepting, design, pre-production, intra-production, post-production.