The Wells Fargo Homebuyers Access Grant campaign was a truly special project—one that grew into something much bigger than anyone initially expected. What began as a small assignment using stock footage transformed into a full-scale production after the client fell in love with our creative concepts. They were so inspired that they increased the budget, allowing us to shoot a beautiful :30 second commercial and a photoshoot for digital assets.

This campaign captured the heartwarming story of homeownership as more than just owning property—it’s about preserving legacies and creating lasting memories. It celebrated the enduring traditions that homes hold and the new ones families build together.

With Wells Fargo's support, we showed how connected communities thrive. The campaign imagined homebuyers as part of a “Legacy Network,” where housewarming parties, shared milestones, and everyday joys build a constellation of love and encouragement. It’s a world where everyone lifts each other up, finding inspiration in collective achievements.

This project exemplifies my ability to ideate, sell, and execute 360 campaigns that go beyond delivering a message—they tell stories that resonate deeply, motivate action, and spark meaningful connections. It was a privilege to bring this vision to life.

ROLE: Sr. Art Direction, concepting, design, pre-production, intra-production, post-production.