“Black Excellence” is not just a phrase but a powerful mindset deeply rooted in the African American community. It signifies the relentless pursuit of progress for our community. Through self-love and solidarity, we can evolve into better versions of ourselves and uplift those who need our support. We strive to reach positions where we can create opportunities for others, becoming exceptional, positive role models for the generations to come.

For GoArmys 2024 Black History Month campaign, we wanted to celebrate Black History Month by highlighting African American Soldiers who uphold their community via their mentality, continuous actions, and daily achievements. We’ll ask them what this mission means

and how this mindset has empowered them to be all they can be within their Army community. The aim is to break down misconceptions, fostering an accurate understanding of how African American Soldiers find success and build community in the Army.

ROLE: Creative direction, conception, design, pre-production, intra-production, post-production.