Chicago basketball isn’t just a game — it’s the city's pulse. It influences style, sound, and self-expression. For the release of adidas’ Heat Of The Bull TS LITE AMR, I led creative as Associate Creative Director on a cultural collaboration between adidas and world-renowned Chicago artist Hebru Brantley, inspired by Derrick Rose and the legacy of the Chicago Bulls.

This project was uniquely Chicago — raw, emotional, and full of heart. My goal was to translate that energy into every frame. I directed and shot the launch video, capturing Hebru as he spoke about his original painting, which pulled from the spirit of the sneaker, the resilience of Rose, and the fire that drives Chicago youth. I also filmed the event and the release experience, showcasing how art, sneakers, and community collided in a moment of creative celebration.

This wasn’t just a product launch — it was a love letter to the city, crafted through storytelling, style, and the kind of passion only Chicago hoops can bring.

ROLE: Associate Creative Director