Unlimit Expo Hosted by: Complex Magazine

In 2023, I had the privilege of contributing to the groundbreaking flagship event for the U.S. Army, in partnership with Complex Magazine: UnlimitExpo and the Inside The Unlimited series. This initiative was a game-changer, earning widespread praise and forging a meaningful connection with Gen Z—an audience that values authenticity and opportunity.

As part of this project, we positioned the U.S. Army as the ultimate launchpad for pursuing passions, all while highlighting key Military Occupational Specialties (MOS). The goal wasn’t just to inform but to inspire—to show attendees how the Army offers not only career pathways but also a community where individuality and authenticity are celebrated.

Collaborating with Complex Magazine was a perfect fit. Their cutting-edge platform allowed us to connect with this audience through a lens of modern culture, building trust and relatability in a way that felt genuine and impactful. Together, we created a campaign that was bold, innovative, and unforgettable.

It was an honor to bring this vision to life and showcase the Army as more than a career choice—it's a place where dreams take flight.

ROLE: Art direction, concepting, design, pre-production, intra-production, post-production.