In 2024, I had the opportunity to help lead the charge on a high-energy pitch for McDonald’s—a dream project that let me flex my strategic and storytelling muscles. As Creative Director on the project, I was hands-on with the concepting and executing a pitch video that aimed to do more than impress—it was built to move people.

From curating the perfect track to shaping dynamic, cinematic shots, every frame was a chance to communicate our agency’s pulse: bold, passionate, and culture-forward. Collaborating with the incredible team at Method to Madness, we created something that didn’t just showcase the work—it showcased us.

This project took me back to my roots as a music video director, reminding me how much power there is in visual rhythm and emotion. It was more than a pitch—it was a visual anthem for the creative energy I bring to every table.