For this project, I had the opportunity to step into the role of Creative Director and lead a full-scale refresh of Wells Fargo’s Mortgage Tips web series. My task was to revitalize the visual language of the series while remaining true to the brand’s established identity — a balance of evolution and consistency.

From assembling and briefing the production team to leading VO recording sessions, I was hands-on across every phase of the project. I developed a new look and feel that brought clarity, warmth, and humanity to the content, ensuring it felt educational without ever feeling sterile.

What made this project especially fulfilling was seeing our audience reflected in the work — and knowing we were helping demystify home ownership for thousands — bringing a genuine sense of purpose to the creative process.

ROLE: Creative Director (Art Director by title)